I have had a strong passion for hair and styling ever since I was a child. Considering that several people in my family worked within the field, I was naturally exposed to the profession from a very young age. Both my grandfather and my mother are known and established hairdressers in South Brazil. In that sense, I was surrounded by eager clients, hair salons, and hairstyling throughout my childhood. In fact, at the age of 14, I started my first official job at my mother’s hair studio, working as a hairdresser. As it turned out, I started to show a natural talent for hair and styling, and during that time my main responsibility was to help create and hand-sew custom-tailored wigs especially made for clients with terminal illnesses. Being able to help clients transform their look, while witnessing a constant sense of happiness and joy in them brought forth by my job made me more passionate about it and I decided to turn hairstyling into my lifetime career. 

At the age of 21, I opened my own hair salon. This decision was due to my overwhelmingly positive results of hard and persistent work in the Hair Styling business. I started in a space of 52 square feet with 2 employees and worked my way up to a space of 1700 square feet and around 50 employees. In my country of origin, Brazil, I earned the reputation of “King of Blonde Hair”. Although I consider myself to be an all-around professional, when it comes to hair coloring, blonde coloring tends to be my specialty. As a specialist in blonde hair, I created an exclusive highlights technique based on my knowledge on visagism. My concern goes beyond performing the right coloring to fulfill the objective proposed by clients. All of my techniques maintain the health of my clients’ hair as well as looking flawless. 

Throughout the years, I have acquired a lot of knowledge as I am naturally very curious and eager to learn and master new concepts. I have attended some of the biggest hair fairs, e.g., Tony Guy, Vidal Sassoon, Longueras and so on. During the last 5 years of living in Brazil, I had the great honor to be part of a select group of master hairdressers, INTERCOIFFURE MONDIAL, with its main headquarters located in Paris, France.

In 2015, my family and I decided to embark on a new adventure full of life-changing opportunities – that’s when we moved to Los Angeles. I felt that it was time for me to explore new horizons, get to know new cultures, new ways of thinking and work-ethics. Moving to a completely new country, learning a new language and establishing a clientele has been a challenge, however, I am proud to state that we have come a long way since then. Thankfully, my profession earned me great professional visibility in my country (Brazil), and my exclusive technique and expertise in hair extensions granted me American Residency through a well deserved Extraordinary Ability visa.

It is immensely important to also credit my incredible business partner and wife, Carine Fao, who has always trusted my abilities, standing by my side as an irreplaceable support system and mentor of my career.