About Darcio Coiffeur by Darcio

A fully personalized service with the best quality hair products available, highly professional experience of 25+ years in the beauty field and a contagious positive energy. These are the elements that make Darcio Coiffeur, in Santa Monica, a success amongst Americans, Brazilians and celebrities around the world. Ran by the hairstylist Darcio Fao, Darcio Coiffeur Hair Studio stands amongst the most searched for professional studios by Brazilians living in California, as well as different states within the U.S., and those visiting from other countries to specifically seek an appointment with Darcio.

Many celebrities, – including Fernanda Lima, Marina Ruy Barbosa, Daniela Escobar, Mayra Cardi, Gabriela Pugliesi, Lyoto Machida and family, Leticia Bufoni, Kanoa Igarashi, Gabriel Medina and many other famous international personalities and models – hold trust in Darcio’s abilities to maintain their visuals as stunning as ever.

Darcio’s credibility stands from a place of honesty and care, without any room for deceit and misleading practices, always prioritizing his clients' satisfaction, comfort and health. “Here we offer agility and time efficiency, while also prioritizing a caring approach to every client, as they very much deserve”. When coming in, not one client takes more than three hours to reach satisfactory results in Darcio’s care. “I am a hard worker, my schedule is filled to capacity each day, but I love what I do and it is a pleasure to see a bright smile of satisfaction in each of my clients’ faces”, Darcio affirms.

✓ California Board of Barbering and Cosmetology certified

About Darcio, as a Hairstylist

I have had a strong passion for hair and styling ever since I was a child. Considering that several people in my family worked within the field, I was naturally exposed to the profession from a very young age. Both my grandfather and my mother are known and established hairdressers in South Brazil. In that sense, I was surrounded by eager clients, hair salons, and hairstyling throughout my childhood. In fact, at the age of 14, I started my first official job at my mother’s hair studio, working as a hairdresser. As it turned out, I started to show a natural talent for hair and styling, and during that time my main responsibility was to help create and hand-sew custom-tailored wigs especially made for clients with terminal illnesses. Being able to help clients transform their look, while witnessing a constant sense of happiness and joy in them brought forth by my job made me more passionate about it and I decided to turn hairstyling into my lifetime career. 

At the age of 21, I opened my own hair salon. This decision was due to my overwhelmingly positive results of hard and persistent work in the Hair Styling business. I started in a space of 52 square feet with 2 employees and worked my way up to a space of 1700 square feet and around 50 employees. In my country of origin, Brazil, I earned the reputation of “King of Blonde Hair”. Although I consider myself to be an all-around professional, when it comes to hair coloring, blonde coloring tends to be my specialty. As a specialist in blonde hair, I created an exclusive highlights technique based on my knowledge on visagism. My concern goes beyond performing the right coloring to fulfill the objective proposed by clients. All of my techniques maintain the health of my clients’ hair as well as looking flawless. 

Throughout the years, I have acquired a lot of knowledge as I am naturally very curious and eager to learn and master new concepts. I have attended some of the biggest hair fairs, e.g., Tony Guy, Vidal Sassoon, Longueras and so on. During the last 5 years of living in Brazil, I had the great honor to be part of a select group of master hairdressers, INTERCOIFFURE MONDIAL, with its main headquarters located in Paris, France.

In 2015, my family and I decided to embark on a new adventure full of life-changing opportunities – that’s when we moved to Los Angeles. I felt that it was time for me to explore new horizons, get to know new cultures, new ways of thinking and work-ethics. Moving to a completely new country, learning a new language and establishing a clientele has been a challenge, however, I am proud to state that we have come a long way since then. Thankfully, my profession earned me great professional visibility in my country (Brazil), and my exclusive technique and expertise in hair extensions granted me American Residency through a well deserved Extraordinary Ability visa.

It is immensely important to also credit my incredible business partner and wife, Carine Fao, who has always trusted my abilities, standing by my side as an irreplaceable support system and mentor of my career.

About Darcio, as an Individual

God’s child, husband, father and lover of mother nature, more specifically the ocean.

Let’s jump in with one deep question – what’s my definition for success? 

For me, the major definition of success is living in peace with myself, my family, being forever grateful for having them and being able to work with what I love the most.